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REQUEST A DEMO Retail Rocket Science Blog: Email personalization
Category: Email personalization,Trigger-based emails,Website personalization
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Football is the most popular sport in Russia, and the Retail Rocket team, of course, also loves it. Our Moscow office is only twenty minutes walking distance from two of the major stadiums, one of which is the new “VEB Arena” where the CSKA team plays home games. Employees of Retail Rocket, who regularly go […]
Category: Email personalization
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Nowadays email communications keep setting trends in e-commerce, they provide online stores with up to 30% of their revenue. Julia Elyasberg, email marketing manager for Retail Rocket, tells us how email marketing should be done in order to achieve optimal results with personalized campaigns. Introduction Compared to 1971, when the first email went to its […]
1277 Views
Category: Email personalization
1277
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Each customer is a unique person with his own interests, and these interests can change over time. How can an online store offer a personalized version of the website to each customer containing what they like? By showing personal recommendations in emails, which are based on the tracking of the users’ interests in real […]
1605 Views
Category: Email personalization
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The segmentation of the subscribers’ database is one of the most important email marketing tools. Online stores owners often underestimate its effectiveness. Segmentation allows the brand to adapt to changes in the target audience and always to send relevant content to the end users. With the help of segmentation, subscribers can be divided into a […]
Category: Email personalization,Trigger-based emails
1340
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We have previously already analyzed the collaboration with Toy.ru, an online toy and goods store for children. The last time we described the success of our Growth Hackers in improving the key performance indicators of the webshop. Today we share the results of another sales channel, namely the triggered-based emails. As usual, the work was […]
Category: Email personalization
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Personalization in email marketing plays a key role in building customer loyalty to the brand. The client has a positive experience and trusts the retailer more strongly when his e-mailings are not based on abstract information, but on his personal interests and preferences. It’s not a secret that the loyalty program is one of the […]
Category: Email personalization,Trigger-based emails
1246
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Retail Rocket Growth Hackers launch new A/B tests for our customers’ e-mail campaigns on a daily basis in order to check the effect of various hypotheses to increase revenues of online stores. Once again, we are ready to prove that there is no one true solution, each element of the email deserves special attention and […]
Category: Email personalization,Personalized product recommendations
1166
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Nowadays, users receive dozens of emails daily. To invoke a subscriber not only open a letter, but also follow the link proposed, newsletters should have a content to meet subscriber’s relevant interests. The user will be most inclined towards making a purchase from an online store if he is proposed those products that he currently […]