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Category: Growth Hacking,Trigger-based emails
276
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Trigger-based emails make the customer’s purchase journey easier and faster. But, what if these emails are never opened at all and, therefore, there is no conversion to the website? Let’s see below how the implementation of Retail Rocket’s Artificial Intelligence personalization technology has managed to solve it, significantly increasing CTR and email open rates. Megabit […]
Category: Growth Hacking,Trigger-based emails
1864
Views
How do the different elements of an email have an impact on the clickability and its conversion? Pavel Bespalov, email growth hacker at Retail Rocket, shares with us on how to improve the performance of trigger-based emails. Today, we will discuss Mamsy, a large children’s goods stores. The work was carried out through A/B testing, […]
Category: Growth Hacking,Website personalization
1206
Views
In an earlier case study we showed how Retail Rocket helped ToolMax, an online retailer of power tools and accessories, to increase their conversion and revenue. They personalized the customers’ shopping experience by adding real-time recommendations to the homepage, category page, product page, cart page and internal search results page. This increased the conversion rate […]
Category: Growth Hacking,Trigger-based emails
1391
Views
On a daily basis, Retail Rocket Growth Hacking team focuses on increasing revenue for online stores using A/B tests to improve the email marketing layouts of our customers. In today’s article, we will continue sharing our knowledge on iterative efficiency improvement of email marketing campaigns, using the online store LacyWear as an example, which is […]