Retail Rocket Science Blog: Trigger-based emails

Trigger-based emails Growth Hacking for Mamsy marketplace
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How do the different elements of an email have an impact on the clickability and its conversion? Pavel Bespalov, email growth hacker at Retail Rocket, shares with us on how to improve the performance of trigger-based emails. Today, we will discuss Mamsy, a large children’s goods stores. The work was carried out through A/B testing, […]

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Trigger-based emails Growth Hacking for Seedspost increased conversion by 120%
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Trigger-based emails Growth Hacking for Seedspost increased conversion by 120% Every A/B test performed for Retail Rocket customers is unique in its own way: different hypotheses, test conditions and industries. The more unusual the industry is, the more interesting it is to work on. We all have been getting used to ordering clothes and appliances […]

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Trigger-based emails Growth Hacking for Toy.ru results in 44% CTR growth
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We have previously already analyzed the collaboration with Toy.ru, an online toy and goods store for children. The last time we described the success of our Growth Hackers in improving the key performance indicators of the webshop. Today we share the results of another sales channel, namely the triggered-based emails. As usual, the work was […]

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Growth Hacking in Trigger Emails of MrDom.ru Online Store: 40% Conversion growth
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Retail Rocket Growth Hackers launch new A/B tests for our customers’ e-mail campaigns on a daily basis in order to check the effect of various hypotheses to increase revenues of online stores. Once again, we are ready to prove that there is no one true solution, each element of the email deserves special attention and […]

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LacyWear’s Trigger-Based Emails Growth Hacking
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On a daily basis, Retail Rocket Growth Hacking team focuses on increasing revenue for online stores using A/B tests to improve the email marketing layouts of our customers. In today’s article, we will continue sharing our knowledge on iterative efficiency improvement of email marketing campaigns, using the online store LacyWear as an example, which is […]

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Growth Hacking in Trigger-Based Emails of Quelle Online Store: up to 45,1% conversion growth!
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Growth hacking experts at Retail Rocket run dozens of A/B tests every day, checking the hypotheses of email newsletter designs with the aim of increasing the revenue of web shops. Today, we will use the example of the Quelle online store to tell you about the progress that can be achieved by correctly choosing the email […]

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OMNI-channel personalization in kids goods retail chain “Korablik”
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“Korablik” is a large retail chain selling children’s goods online and offline in 170+ stores. Retail Rocket (multichannel personalization platform) together with “Korablik” marketing team launched a challenging project. We were going to set up a personalized omni-channel communication process with offline customers based on their actions in stores. How Retail Rocket automated customer communications […]

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Retail Rocket Growth Hacking Team At Work: Tehnosila Case Study
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Almost two years ago, we at Retail Rocket were working with trigger e-mails for e-commerce. During this time, we brought a lot of e-shops which employed various means, from a primitive “abandoned shopping cart” to advanced automation projects for e-mail marketing. And at some point we realized that it is not enough to just run […]

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