Retail Rocket Science Blog: Website personalization

Personalization of the online store Kcentr turned into 60% revenue growth
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Household appliances and electronics are a special segment of online retail. There are practically no spontaneous purchases here, customers take their time and carefully evaluate the products offered, comparing them to each other. Product recommendations help the online store to increase the conversion, revenue and average order value. In this case study, we present the […]

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5 Case Studies of the Finnish Brand Finn Flare: How Product Recommendations Increased their revenues by 13.4%
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Today’s shopper is not so easy to please. What is important to him is not only the product range and prices but also the ability to find what he needs quickly. This problem is solved by personalized product recommendations which are placed on different pages of the webshop. They aim to show the user products […]

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Discover how website personalization helped MercadoActual.es to increase the conversion rate in 5,6%
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In most online stores, users are constantly exposed to the same product offers, regardless of their individual tastes and preferences. Mercadoactual is a Spanish company that offers a large catalog in the IT and electronics sector. They were aware of the importance of the website personalization as the process of creating customized experiences for visitors […]

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SP Digital increases its conversion by 12% using product recommendations
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About SP Digital SP Digital is a computer company, founded in Santiago de Chile, in 2006. What was born as a small family business, over time has grown to become a benchmark for e-commerce in Chile. Its online store offers a vast catalog of categories of computer products and it receives more than 700K visits […]

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Conversion boost for Thr.nl using website personalization
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We already know that offering personalized product recommendations in any online shop increases sales. Nowadays, the biggest challenge is knowing where and how to place product recommendations within the shop in order to maximize revenue. That’s where the experts from Retail Rocket come in. Retail Rocket provides more than 1000 clients worldwide with a personalized, […]

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Sanitairwinkel.nl: over 15% revenue growth through product recommendations
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Sanitairwinkel is the online market leader in the bathroom and sanitary sector in the Netherlands, and among the top 70 largest e-commerce players in the country. Its online success and growth is the result of exceptional customer service and continuous website optimization. Website personalization is one of the most efficient ways to optimize your website […]

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Website product recommendations result in 11.7% revenue lift for Hoff online store
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The homepage is the first place where a user decides to stay and carry on with their search or leave the website. Visitors will only continue their journey through the website if they see something that interests them, so it is crucial to show the right products. Hoff  is one of the big and fastest-growing […]

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ToolMax’s product page Growth Hacking: over 10% revenue growth
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In an earlier case study we showed how Retail Rocket helped ToolMax, an online retailer of power tools and accessories, to increase their conversion and revenue. They personalized the customers’ shopping experience by adding real-time recommendations to the homepage, category page, product page, cart page and internal search results page. This increased the conversion rate […]

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