Retail Rocket Science Blog: Website personalization

Professional Football Club CSKA: Personalization shopping experience and email marketing conducted by Retail Rocket resulted in 29,5% revenue increase on its online store
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Football is the most popular sport in Russia, and the Retail Rocket team, of course, also loves it. Our Moscow office is only twenty minutes walking distance from two of the major stadiums, one of which is the new “VEB Arena” where the CSKA team plays home games. Employees of Retail Rocket, who regularly go […]

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Las Tijeras Mágicas: how to achieve 19% revenue uplift with Retail Rocket technology
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LAS TIJERAS MÁGICAS is an online shop for yarn, patchwork, and craft. The online shop has a wide variety of top brands products.  The company, one of the most important online retailers in its sector in Spain, achieved excellent results due to a very good online strategy. Nevertheless, an increasing competition moved the brand to […]

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TOM TAILOR twice higher conversion by using Retail Rocket’s recommendations
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What is the ideal shopping experience for a modern customer? Many people lack the time and motivation to spend the whole weekend in shopping malls. And online stores of well-known  and beloved brands come to the rescue. In collaboration with TOM TAILOR, we personalized all customer journey stages and thus speeded up the customer’s purchase […]

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BurdaStyle & Retail Rocket: mobile website personalization achieves 27,7% conversion uplift
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Nowadays, users frequently shop via smartphones. How can we maintain users engagement when users are visiting us via their mobile phones? Do they or do they not perceive desktop and mobile product recommendations equally? According to Wolfganf report the number of orders via mobile devices has increased by 11% in 2018 and so online stores […]

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Aizel marketplace personalization: unique offer for each customer and 11% revenue growth
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A customer comes to fashion stores mostly for impressions and positive emotions. He or she gets an exceptional customer experience here: individual approach, extraordinary service quality, exclusive goods. Meanwhile, it’s a challenge for fashion brands to create additional value online as they face some limitations. So how can we implement unique offline experience into online […]

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Personalization of the online store Kcentr turned into 60% revenue growth
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Household appliances and electronics are a special segment of online retail. There are practically no spontaneous purchases here, customers take their time and carefully evaluate the products offered, comparing them to each other. Product recommendations help the online store to increase the conversion, revenue and average order value. In this case study, we present the […]

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5 Case Studies of the Finnish Brand Finn Flare: How Product Recommendations Increased their revenues by 13.4%
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Today’s shopper is not so easy to please. What is important to him is not only the product range and prices but also the ability to find what he needs quickly. This problem is solved by personalized product recommendations which are placed on different pages of the webshop. They aim to show the user products […]

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Discover how website personalization helped MercadoActual.es to increase the conversion rate in 5,6%
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In most online stores, users are constantly exposed to the same product offers, regardless of their individual tastes and preferences. Mercadoactual is a Spanish company that offers a large catalog in the IT and electronics sector. They were aware of the importance of the website personalization as the process of creating customized experiences for visitors […]

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