Skyrocket your email campaigns with personalization and automation
Ask a marketer today which marketing channels are hot and not-to-forget, and chances are you won’t hear of email marketing. It certainly still has a place in the marketing mix, but as an established channel, email marketing often gets too little attention. It is used, for example, for monthly newsletters or to inform about special offers, usually impersonally and massively.
But emails could be used in a much more effective way, since they are particularly suitable for building a long-term, personal customer relationship that is valuable for the brand and consumer.
This e-book aims to help digital marketers, e-commerce experts, and CRO specialists take their email marketing to the next level. With best practices and practical explanations, you will learn exactly how to: