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Category: Default
102
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How has modern retail transformed and why online stores lack competitive power without implementing Big Data and smart algorithms opportunities? They say implementing Big Data technologies is a must, but common understanding of Big Data application remains unclear. We have prepared a detailed article based on empirical research and the best case studies of the […]
Category: Personalized product recommendations
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Childhood is a wonderful time both for parents and children. Today moms and dads appreciate the service convenience and product quality, especially for toys. More and more parents prefer to buy online instead of wandering around shopping centers in search of the perfect toy. So how can a retailer provide the right online service for […]
Category: News
394
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The need for personalized service implementation increases year by year, so we believe personalization should satisfy both customers and marketing specialists. Our team is constantly working on platform functionality improvement to meet their needs. In June Retail Rocket experts focused on platform stability improvement and minor bugs fixing. There were a few points to brush […]
Category: Website personalization
322
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A customer comes to fashion stores mostly for impressions and positive emotions. He or she gets an exceptional customer experience here: individual approach, extraordinary service quality, exclusive goods. Meanwhile, it’s a challenge for fashion brands to create additional value online as they face some limitations. So how can we implement unique offline experience into online […]
Category: Website personalization
654
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Household appliances and electronics are a special segment of online retail. There are practically no spontaneous purchases here, customers take their time and carefully evaluate the products offered, comparing them to each other. Product recommendations help the online store to increase the conversion, revenue and average order value. In this case study, we present the […]
723 Views
Category: Email personalization
723
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Each customer is a unique person with his own interests, and these interests can change over time. How can an online store offer a personalized version of the website to each customer containing what they like? By showing personal recommendations in emails, which are based on the tracking of the users’ interests in real […]
1264 Views
Category: Email personalization
1264
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The segmentation of the subscribers’ database is one of the most important email marketing tools. Online stores owners often underestimate its effectiveness. Segmentation allows the brand to adapt to changes in the target audience and always to send relevant content to the end users. With the help of segmentation, subscribers can be divided into a […]
Category: Growth Hacking,Trigger-based emails
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How do the different elements of an email have an impact on the clickability and its conversion? Pavel Bespalov, email growth hacker at Retail Rocket, shares with us on how to improve the performance of trigger-based emails. Today, we will discuss Mamsy, a large children’s goods stores. The work was carried out through A/B testing, […]