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Category: Website personalization
75
Views
A customer comes to fashion stores mostly for impressions and positive emotions. He or she gets an exceptional customer experience here: individual approach, extraordinary service quality, exclusive goods. Meanwhile, it’s a challenge for fashion brands to create additional value online as they face some limitations. So how can we implement unique offline experience into online […]
Category: Website personalization
525
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Household appliances and electronics are a special segment of online retail. There are practically no spontaneous purchases here, customers take their time and carefully evaluate the products offered, comparing them to each other. Product recommendations help the online store to increase the conversion, revenue and average order value. In this case study, we present the […]
582 Views
Category: Email personalization
582
Views
Each customer is a unique person with his own interests, and these interests can change over time. How can an online store offer a personalized version of the website to each customer containing what they like? By showing personal recommendations in emails, which are based on the tracking of the users’ interests in real […]
1132 Views
Category: Email personalization
1132
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The segmentation of the subscribers’ database is one of the most important email marketing tools. Online stores owners often underestimate its effectiveness. Segmentation allows the brand to adapt to changes in the target audience and always to send relevant content to the end users. With the help of segmentation, subscribers can be divided into a […]
Category: Growth Hacking,Trigger-based emails
1105
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How do the different elements of an email have an impact on the clickability and its conversion? Pavel Bespalov, email growth hacker at Retail Rocket, shares with us on how to improve the performance of trigger-based emails. Today, we will discuss Mamsy, a large children’s goods stores. The work was carried out through A/B testing, […]
Category: Trigger-based emails
922
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Trigger-based emails Growth Hacking for Seedspost increased conversion by 120% Every A/B test performed for Retail Rocket customers is unique in its own way: different hypotheses, test conditions and industries. The more unusual the industry is, the more interesting it is to work on. We all have been getting used to ordering clothes and appliances […]
Category: Email personalization,Trigger-based emails
890
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We have previously already analyzed the collaboration with Toy.ru, an online toy and goods store for children. The last time we described the success of our Growth Hackers in improving the key performance indicators of the webshop. Today we share the results of another sales channel, namely the triggered-based emails. As usual, the work was […]
Category: Email personalization
881
Views
Personalization in email marketing plays a key role in building customer loyalty to the brand. The client has a positive experience and trusts the retailer more strongly when his e-mailings are not based on abstract information, but on his personal interests and preferences. It’s not a secret that the loyalty program is one of the […]