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Retail Rocket science blog

Why is it essential to use different AI personalization strategies for the desktop and mobile versions?
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When visitors enter an online store and see a product of their interest, they rarely purchase immediately. Before making a decision, they usually check the products’ features and compare them with those from similar products and other alternatives, especially when it comes to technology, electronics, and other significant purchases. Since it usually takes more than […]

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How to Ensure a Seamless Experience and Increase Customer Retention: The Subtleties of Cross-Channel Communication
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90% of users, on average, use three devices a day to complete a task. Therefore, ensuring a seamless shopping experience and a consistent communication strategy across all channels are the main challenges facing marketing today. Let’s see below how to create cross-channel communications to achieve this and get the most out of your business.  What […]

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The paradox of choice: Why can a wide product assortment stress your customers and affect your sales?
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The Internet offers us with a single click the ability to access a large amount of content and products, from wherever and whenever you want. However, being continuously subjected day after day to an oversupply and too many stimuli can generate an excess of noise that, together with the fact that our time is limited, […]

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7 marketing errors that cost your business a lot of time and money and how to avoid them
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Some professionals make their marketing actions rely on old methods that are nowadays no longer helpful and tend to ignore what really interests their customers. Many of these errors are based on “proven” marketing techniques that were good five or ten years ago but have lost their effectiveness these days. Let’s have a look at […]

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How AI technology generates more than 20% of orders with a personalized approach: the case study of Kliper.cl
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Generally, in online stores and marketplaces with a large number of brands, it is more difficult to make a purchase decision in the face of the multitude of offers. That, added to the overwhelming number of alternatives we find while browsing online, can affect eCommerce businesses’ sales. In the book “The paradox of choice: why […]

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Churn Rate features: why customers leave you and how to avoid it
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A 5% increase in Retention Rate delivers over 25% in revenue growth, according to a report by the consulting firm Bain & Company Inc. The reason? Because over time, loyal customers usually spend more and become the brand’s advocates, recommending it to friends and acquaintances.  The Churn Rate is an indicator of customer loss. As […]

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How to achieve over 16% order increase with a personal approach by using Retail Rocket’s AI platform: Siberian Wellness case study
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The brands’ sustainability, both in terms of products and the company’s policy in general, is becoming more and more important to customers. Typically, these companies have a solid emotional connection with buyers and a high customer loyalty. What can brands offer to strengthen that bond while increasing the business’s KPIs? Let’s see how Siberian Wellness […]

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How to easily automate trigger-based emails and quickly increase your revenue
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In any business and task, the hardest part is always taking the first step. Email marketing automation seems like a complicated and confusing process for those who have never done it before. However, after reading this post, you will see that this is a mistaken belief. By following our tips and implementing Retail Rocket’s AI […]

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KANZLER case study: how to create an Individual Approach and achieve an increase of 1.5 times in Orders by using AI
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Every customer is unique, and that is also how they like to feel, expecting to see their favorite products in the online store or in personal email newsletters. Increasing key metrics is the online stores’ main goal, being a challenge to connect the wishes of increasingly demanding customers with business’ goals. That is possible with […]

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RETAIL ROCKET’S SOCIAL ACTION: CHRISTMAS, A TIME FOR GIVING
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GIFTS FOR CHILDREN Although social actions are essential during the entire year, Christmas is a special celebration and reflection time for giving and thanking. This year we have decided to transform the corporate gifts that we usually send to our partners into toys for children. In this current situation, we are living in, we do […]

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Due-Home achieves an 88% conversion increase with Retail Rocket online personalization
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Due-Home.com is an online store with a wide range of furniture and decorative products for both home and office. As defined on the website, they are driven by a passion for creating memorable interiors and environments in which objects are as important as the experiences lived in them. To achieve this, Retail Rocket also plays […]

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Retail Rocket and JMango360 join forces in a strategic partnership to create a unique shopping experience for each single user in Mobile apps
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Following Retail Rocket’s recent launch of a unique product in the market for Mobile app personalization, we are pleased to announce our new global strategic partnership with JMango360. This alliance allows JMango360, which is specialized in developing mobile apps for every business, offering a unique product in the market: the Retail Rocket’s technology in AI […]

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The art of personalization at Design Warehouse online shop: how to achieve 17.5% revenue uplift with Retail Rocket AI platform
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Design furniture is a form of decorative art that lets each customer be provided with a personalized service based on their needs. To create a unique shopping experience is essential to retain satisfied buyers and, also, get them to recommend the brand to their friends. And what better way to achieve it than giving a […]

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How to increase audience reach while reducing customer base burnout: four cases that show the effectiveness of using push notifications
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There is often a tendency to think of satisfaction and loyalty as two well-linked concepts. Although, indeed, a loyal customer is typically a happy customer, not everyone who is satisfied results in new recurring purchases. Therefore, and given the high level of competition, satisfying client’s needs will not be enough, but it will also be […]

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Retail Rocket launches the Sponsored Products: a new personalization algorithm to increase the revenue of multi-brand online stores
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This AI tool boosts the key metrics of both the brands and the marketplaces, creating a unique shopping experience for each customer The wide range of product assortment in multi-brand online stores and marketplaces can hinder the visitor’s search and purchase decision, directly impacting the abandonment rate. To avoid that, to streamline the purchase process […]

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