Retail Rocket science blog
Category: New launches
1401
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The Retail Rocket team has done it again! An amazing new product: Triggered web push notifications, a new AI-based feature included in our all-in-one Customer Retention platform. The integration of this turnkey solution will provide, as triggered emails, a greater audience reach of campaigns and additional Customer Engagement by sending relevant messages with the best […]
Category: Mobile app personalization
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Many online stores work the mobile app and the website independently, considering the users of each device as different buyers. The main issue, in this case, is that the lack of a unified customer profile leads to ineffective, annoying, and redundant communications on different channels. That will negatively affect the Customer Journey Map (CJM) and […]
Category: Sponsored products
132
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No matter how well-known globally a brand is, the key to success always lies in the accessibility of its products to an interested audience. Traditionally, the way to achieve this was through retail distribution. Today, the online channel became the most effective way to achieve it through marketplaces and multi-brand online stores. As a rule, […]
Category: AI Personalization,Email personalization
483
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The sales peak season is here! During this period that begins with Black Friday, as a prelude to Christmas shopping and concludes with the winter sales, marketers face great challenges to maximize profits. Increasing sales is the goal of every online and physical store. However, an approach primarily focused on motivating impulse consumption might have […]
Category: AI Personalization,Trigger-based emails,Website personalization
370
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Although we can find and buy products from big brands in marketplaces and multi-brand stores, loyal customers often prefer going to their favorite firms’ websites to choose products directly from the catalog. That is what led LG to turn to Retail Rocket for ensuring a unique shopping experience through a comprehensive personalization strategy across all […]
259 Views
Category: Email personalization
259
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Transactional emails are emails or chains of newsletters that a user receives in response to their actions on the website: placing an order, registering in an online shop, subscribing to a newsletter, updating personal data, etc. Their primary purpose is to inform the user about aspects concerning the online shop’s account or an order, such […]
Category: Email personalization
147
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Would you know how to get your customers’ attention and make them a hard-to-refuse offer? Let’s see how to increase your business KPIs and loyalty and retention of your customers by making inactive users return to your website. And what better way to do it than showing a case study as an example of an […]
Category: Email personalization
149
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Article about the benefits you online store will achieve by using interest-baed segmentation with AI technology
Category: Email personalization
163
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Email marketing is one of the most powerful tools to increase sales in e-commerce. However, many online stores still send their newsletters manually, entailing a tedious and time-consuming process with a high margin of error. Do you want to know how to reduce time and labor costs by automating your email campaigns? Let’s see below! […]
Category: Growth Hacking
215
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In the previous case study about Kliper, we saw how the multi-brand online store managed to increase the orders by more than 20% thanks to the AI implementation on the website and email marketing. In the present case, we will focus on how the effectiveness of this technology improved further thanks to the generation of […]
Category: Cross-selling
454
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Attracting new customers is much more expensive and requires more effort than retaining existing customers. Likewise, getting new visitors to land on your website is not an easy task in the face of the high competition and offers on the Internet. Therefore, one of the main challenges facing e-retailers today is getting visitors to stay […]
Category: Website personalization
467
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When visitors enter an online store and see a product of their interest, they rarely purchase immediately. Before making a decision, they usually check the products’ features and compare them with those from similar products and other alternatives, especially when it comes to technology, electronics, and other significant purchases. Since it usually takes more than […]
Category: Customer Retention
457
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90% of users, on average, use three devices a day to complete a task. Therefore, ensuring a seamless shopping experience and a consistent communication strategy across all channels are the main challenges facing marketing today. Let’s see below how to create cross-channel communications to achieve this and get the most out of your business. What […]
Category: AI Solutions
375
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The Internet offers us with a single click the ability to access a large amount of content and products, from wherever and whenever you want. However, being continuously subjected day after day to an oversupply and too many stimuli can generate an excess of noise that, together with the fact that our time is limited, […]
Category: AI Solutions
513
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Some professionals make their marketing actions rely on old methods that are nowadays no longer helpful and tend to ignore what really interests their customers. Many of these errors are based on “proven” marketing techniques that were good five or ten years ago but have lost their effectiveness these days. Let’s have a look at […]