Retail Rocket Science Blog

Loyalty cards in e-mails: Westland case study results in 76.6% revenue growth
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Personalization in email marketing plays a key role in building customer loyalty to the brand. The client has a positive experience and trusts the retailer more strongly when his e-mailings are not based on abstract information, but on his personal interests and preferences. It’s not a secret that the loyalty program is one of the […]

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Growth Hacking in Trigger Emails of MrDom.ru Online Store: 40% Conversion growth
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Retail Rocket Growth Hackers launch new A/B tests for our customers’ e-mail campaigns on a daily basis in order to check the effect of various hypotheses to increase revenues of online stores. Once again, we are ready to prove that there is no one true solution, each element of the email deserves special attention and […]

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How Personal Recommendations for Mass E-Newsletters Have Made Conversion 37.43% Higher: ELC Russia’s case
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Nowadays, users receive dozens of emails daily. To invoke a subscriber not only open a letter, but also follow the link proposed, newsletters should have a content to meet subscriber’s relevant interests. The user will be most inclined towards making a purchase from an online store if he is proposed those products that he currently […]

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Siebel Juweliers’ 12% revenue increase after implementing Retail Rocket’s recommendation blocks
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About Siebeljuweliers.nl Siebel Juweliers is considered the most successful jewellery brand in The Netherlands. In their stores you will find a wide collection of watches, jewellery and wedding rings from well-known brands such as Michael Kors, Guess, Seiko and Ti Sentoi. Siebel started in 1912 in the city of Rotterdam and has spread over The […]

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Lobbes.nl: 29,6% revenue increase through personalized product recommendations
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About Lobbes.nl The online store Lobbes.nl started 25 years ago in the toy market in The Netherlands. Four times a year a toy catalog is sent to their customers and a special edition for Christmas. In this catalog, they discover the newest and most popular toys. In the webshop, which welcomes over 225.000 visitors each […]

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5 Case Studies of the Finnish Brand Finn Flare: How Product Recommendations Increased their revenues by 13.4%
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Today’s shopper is not so easy to please. What is important to him is not only the product range and prices but also the ability to find what he needs quickly. This problem is solved by personalized product recommendations which are placed on different pages of the webshop. They aim to show the user products […]

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Discover how website personalization helped MercadoActual.es to increase the conversion rate in 5,6%
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In most online stores, users are constantly exposed to the same product offers, regardless of their individual tastes and preferences. Mercadoactual is a Spanish company that offers a large catalog in the IT and electronics sector. They were aware of the importance of the website personalization as the process of creating customized experiences for visitors […]

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SP Digital increases its conversion by 12% using product recommendations
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About SP Digital SP Digital is a computer company, founded in Santiago de Chile, in 2006. What was born as a small family business, over time has grown to become a benchmark for e-commerce in Chile. Its online store offers a vast catalog of categories of computer products and it receives more than 700K visits […]

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