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Category: News
95
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This AI tool boosts the key metrics of both the brands and the marketplaces, creating a unique shopping experience for each customer The wide range of product assortment in multi-brand online stores and marketplaces can hinder the visitor’s search and purchase decision, directly impacting the abandonment rate. To avoid that, to streamline the purchase process […]
Category: News
134
Views
A unique product in the market for mobile app personalization Nothing stops the Retail Rocket team, and neither the year 2020 and its circumstances have done it. Despite the distance, they have worked tirelessly, and continue to do so, on the development of new products and e-commerce solutions. And, since a well-done job gets its […]
Category: News
169
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In this article, we will talk about the Retail Rocket platform’s changes made during the first quarter of 2020. Neither confinement nor remoteness has limited us from updating our services and making improvements. Despite the situation, the Retail Rocket team released many interesting features: Launch of new products: SMS and browser push notifications; Improvement of […]
Category: Growth Hacking,Trigger-based emails
118
Views
Trigger-based emails make the customer’s purchase journey easier and faster. But, what if these emails are never opened at all and, therefore, there is no conversion to the website? Let’s see below how the implementation of Retail Rocket’s Artificial Intelligence personalization technology has managed to solve it, significantly increasing CTR and email open rates. Megabit […]
Category: Website personalization
131
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Children’s literature is a very delicate retail segment because books can affect the character of the baby. In addition, each child is unique, and their likings are constantly changing. To provide a quality service, the retailer needs to analyze the customer’s behaviour and interests in real-time. How to carry it out in e-commerce? Let’s analyze, […]
Category: Email personalization,Trigger-based emails,Website personalization
240
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Football is the most popular sport in Russia, and the Retail Rocket team, of course, also loves it. Our Moscow office is only twenty minutes walking distance from two of the major stadiums, one of which is the new “VEB Arena” where the CSKA team plays home games. Employees of Retail Rocket, who regularly go […]
Category: Trigger-based emails,Website personalization
280
Views
LAS TIJERAS MÁGICAS is an online shop for yarn, patchwork, and craft. The online shop has a wide variety of top brands products. The company, one of the most important online retailers in its sector in Spain, achieved excellent results due to a very good online strategy. Nevertheless, an increasing competition moved the brand to […]
Category: Email personalization
337
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Nowadays email communications keep setting trends in e-commerce, they provide online stores with up to 30% of their revenue. Julia Elyasberg, email marketing manager for Retail Rocket, tells us how email marketing should be done in order to achieve optimal results with personalized campaigns. Introduction Compared to 1971, when the first email went to its […]