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126 Views
Category: Website personalization
126
Views
Nowadays, users frequently shop via smartphones. How can we maintain users engagement when users are visiting us via their mobile phones? Do they or do they not perceive desktop and mobile product recommendations equally? According to Wolfganf report the number of orders via mobile devices has increased by 11% in 2018 and so online stores […]
Category: Default
751
Views
How has modern retail transformed and why online stores lack competitive power without implementing Big Data and smart algorithms opportunities? They say implementing Big Data technologies is a must, but common understanding of Big Data application remains unclear. We have prepared a detailed article based on empirical research and the best case studies of the […]
Category: Personalized product recommendations
315
Views
Childhood is a wonderful time both for parents and children. Today moms and dads appreciate the service convenience and product quality, especially for toys. More and more parents prefer to buy online instead of wandering around shopping centers in search of the perfect toy. So how can a retailer provide the right online service for […]
Category: News
894
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The need for personalized service implementation increases year by year, so we believe personalization should satisfy both customers and marketing specialists. Our team is constantly working on platform functionality improvement to meet their needs. In June Retail Rocket experts focused on platform stability improvement and minor bugs fixing. There were a few points to brush […]
Category: Website personalization
730
Views
A customer comes to fashion stores mostly for impressions and positive emotions. He or she gets an exceptional customer experience here: individual approach, extraordinary service quality, exclusive goods. Meanwhile, it’s a challenge for fashion brands to create additional value online as they face some limitations. So how can we implement unique offline experience into online […]
Category: Website personalization
997
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Household appliances and electronics are a special segment of online retail. There are practically no spontaneous purchases here, customers take their time and carefully evaluate the products offered, comparing them to each other. Product recommendations help the online store to increase the conversion, revenue and average order value. In this case study, we present the […]
1050 Views
Category: Email personalization
1050
Views
Each customer is a unique person with his own interests, and these interests can change over time. How can an online store offer a personalized version of the website to each customer containing what they like? By showing personal recommendations in emails, which are based on the tracking of the users’ interests in real […]
1468 Views
Category: Email personalization
1468
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The segmentation of the subscribers’ database is one of the most important email marketing tools. Online stores owners often underestimate its effectiveness. Segmentation allows the brand to adapt to changes in the target audience and always to send relevant content to the end users. With the help of segmentation, subscribers can be divided into a […]