Retail Rocket Science Blog

BurdaStyle & Retail Rocket: mobile website personalization achieves 27,7% conversion uplift
126 Views

Nowadays, users frequently shop via smartphones. How can we maintain users engagement when users are visiting us via their mobile phones? Do they or do they not perceive desktop and mobile product recommendations equally? According to Wolfganf report the number of orders via mobile devices has increased by 11% in 2018 and so online stores […]

read more
126 Views
Big Data in modern retail: predictive technologies for Retention and LTV uplift
751 Views

How has modern retail transformed and why online stores lack competitive power without implementing Big Data and smart algorithms opportunities? They say implementing Big Data technologies is a must, but common understanding of Big Data application remains unclear. We have prepared a detailed article based on empirical research and the best case studies of the […]

read more
751 Views
myToys.ru online store personalization case study: 10% revenue uplift
315 Views

Childhood is a wonderful time both for parents and children. Today moms and dads appreciate the service convenience and product quality, especially for toys. More and more parents prefer to buy online instead of wandering around shopping centers in search of the perfect toy. So how can a retailer provide the right online service for […]

read more
315 Views
Retail Rocket platform update Summer 2019
894 Views

The need for personalized service implementation increases year by year, so we believe personalization should satisfy both customers and marketing specialists. Our team is constantly working on platform functionality improvement to meet their needs. In June Retail Rocket experts focused on platform stability improvement and minor bugs fixing. There were a few points to brush […]

read more
894 Views
Aizel marketplace personalization: unique offer for each customer and 11% revenue growth
730 Views

A customer comes to fashion stores mostly for impressions and positive emotions. He or she gets an exceptional customer experience here: individual approach, extraordinary service quality, exclusive goods. Meanwhile, it’s a challenge for fashion brands to create additional value online as they face some limitations. So how can we implement unique offline experience into online […]

read more
730 Views
Personalization of the online store Kcentr turned into 60% revenue growth
997 Views

Household appliances and electronics are a special segment of online retail. There are practically no spontaneous purchases here, customers take their time and carefully evaluate the products offered, comparing them to each other. Product recommendations help the online store to increase the conversion, revenue and average order value. In this case study, we present the […]

read more
997 Views
A case of 26% conversion growth with the help of personal recommendations in Meleon’s newsletters
1050 Views

  Each customer is a unique person with his own interests, and these interests can change over time. How can an online store offer a personalized version of the website to each customer containing what they like? By showing personal recommendations in emails, which are based on the tracking of the users’ interests in real […]

read more
1050 Views
How tracking real-time interest in products helped increase revenue by 118.62%: Maxidom’s case
1468 Views

The segmentation of the subscribers’ database is one of the most important email marketing tools. Online stores owners often underestimate its effectiveness. Segmentation allows the brand to adapt to changes in the target audience and always to send relevant content to the end users. With the help of segmentation, subscribers can be divided into a […]

read more
1468 Views
load more