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Retail Rocket science blog

Retail Rocket launches its new Triggered Web Push Notifications to increase the efficiency of your Cross-channel strategy
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The Retail Rocket team has done it again! An amazing new product: Triggered web push notifications, a new AI-based feature included in our all-in-one Customer Retention platform.  The integration of this turnkey solution will provide, as triggered emails, a greater audience reach of campaigns and additional Customer Engagement by sending relevant messages with the best […]

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How to increase revenue by using AI technology in transactional emails: generating additional sales
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Transactional emails are emails or chains of newsletters that a user receives in response to their actions on the website: placing an order, registering in an online shop, subscribing to a newsletter, updating personal data, etc. Their primary purpose is to inform the user about aspects concerning the online shop’s account or an order, such […]

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8 Tips to increase the number of loyal customers by 57% in the email channel
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Would you know how to get your customers’ attention and make them a hard-to-refuse offer? Let’s see how to increase your business KPIs and loyalty and retention of your customers by making inactive users return to your website. And what better way to do it than showing a case study as an example of an […]

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How to include product recommendations in your newsletter emails. Tips to achieve the best results by using AI
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Email marketing is one of the most powerful tools to increase sales in e-commerce. However, many online stores still send their newsletters manually, entailing a tedious and time-consuming process with a high margin of error. Do you want to know how to reduce time and labor costs by automating your email campaigns? Let’s see below! […]

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Improving the effectiveness of Artificial Intelligence by using the A/B testing method: the case of Kliper.cl part 2
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In the previous case study about Kliper, we saw how the multi-brand online store managed to increase the orders by more than 20% thanks to the AI implementation on the website and email marketing. In the present case, we will focus on how the effectiveness of this technology improved further thanks to the generation of […]

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The benefits of Cross-Selling and tips on how to use this sales technique in your online store to increase your revenue
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Attracting new customers is much more expensive and requires more effort than retaining existing customers. Likewise, getting new visitors to land on your website is not an easy task in the face of the high competition and offers on the Internet. Therefore, one of the main challenges facing e-retailers today is getting visitors to stay […]

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Why is it essential to use different AI personalization strategies for the desktop and mobile versions?
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When visitors enter an online store and see a product of their interest, they rarely purchase immediately. Before making a decision, they usually check the products’ features and compare them with those from similar products and other alternatives, especially when it comes to technology, electronics, and other significant purchases. Since it usually takes more than […]

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How to Ensure a Seamless Experience and Increase Customer Retention: The Subtleties of Cross-Channel Communication
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90% of users, on average, use three devices a day to complete a task. Therefore, ensuring a seamless shopping experience and a consistent communication strategy across all channels are the main challenges facing marketing today. Let’s see below how to create cross-channel communications to achieve this and get the most out of your business.  What […]

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The paradox of choice: Why can a wide product assortment stress your customers and affect your sales?
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The Internet offers us with a single click the ability to access a large amount of content and products, from wherever and whenever you want. However, being continuously subjected day after day to an oversupply and too many stimuli can generate an excess of noise that, together with the fact that our time is limited, […]

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7 marketing errors that cost your business a lot of time and money and how to avoid them
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Some professionals make their marketing actions rely on old methods that are nowadays no longer helpful and tend to ignore what really interests their customers. Many of these errors are based on “proven” marketing techniques that were good five or ten years ago but have lost their effectiveness these days. Let’s have a look at […]

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How AI technology generates more than 20% of orders with a personalized approach: the case study of Kliper.cl
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Generally, in online stores and marketplaces with a large number of brands, it is more difficult to make a purchase decision in the face of the multitude of offers. That, added to the overwhelming number of alternatives we find while browsing online, can affect eCommerce businesses’ sales. In the book “The paradox of choice: why […]

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Churn Rate features: why customers leave you and how to avoid it
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A 5% increase in Retention Rate delivers over 25% in revenue growth, according to a report by the consulting firm Bain & Company Inc. The reason? Because over time, loyal customers usually spend more and become the brand’s advocates, recommending it to friends and acquaintances.  The Churn Rate is an indicator of customer loss. As […]

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How to achieve over 16% order increase with a personal approach by using Retail Rocket’s AI platform: Siberian Wellness case study
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The brands’ sustainability, both in terms of products and the company’s policy in general, is becoming more and more important to customers. Typically, these companies have a solid emotional connection with buyers and a high customer loyalty. What can brands offer to strengthen that bond while increasing the business’s KPIs? Let’s see how Siberian Wellness […]

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How to easily automate trigger-based emails and quickly increase your revenue
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In any business and task, the hardest part is always taking the first step. Email marketing automation seems like a complicated and confusing process for those who have never done it before. However, after reading this post, you will see that this is a mistaken belief. By following our tips and implementing Retail Rocket’s AI […]

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