Retail Rocket Science Blog

LacyWear’s Trigger-Based Emails Growth Hacking
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On a daily basis, Retail Rocket Growth Hacking team focuses on increasing revenue for online stores using A/B tests to improve the email marketing layouts of our customers. In today’s article, we will continue sharing our knowledge on iterative efficiency improvement of email marketing campaigns, using the online store LacyWear as an example, which is […]

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Personalized product recommendations at Baby&Tiener online shop: 13,4% revenue increase
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Ecommerce market grows exponentially. Day by day the number of competitors becomes bigger and the visitors` expectations become higher. In these circumstances personalized product recommendations are not an object of desire but a “must have” instrument for online retailers. Visitors want to see only the products they are interested in, so personalization is one of […]

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How to Increase Online Store Conversions by Using Product Recommendations: Quelle Case Study
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Fashion retail is one of the most diverse e-commerce industries in terms of the range offered and a very high proportion of emotional purchases. This means that sometimes a visitor to the website is simply unable to browse the entire range and locate suitable products. However, timely product recommendations would help to point the customer […]

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Website product recommendations result in 13.3% conversion growth for Dungelmann-Schoenen.nl
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About Dungelmann Schoenen Dungelmann Schoenen is a Dutch company that offers a large collection of shoes and accessories. In the philosophy of Dungelmann Schoenen, customer service has a primary focus. Given the increased importance of a personalized online experience, Dungelmann wanted to present their products on the website in a form tailored more specifically to each […]

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Personalized product recommendations at Viata Online Pharmacy: 10.7% conversion increase on Homepage and 9.2% on Product Page
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Viata is an online pharmacy, awarded with the BeCommerce Award 2016 and Safeshops Customer Friendliness Award 2017, that offers over 30,000 products in its catalogue with a wide range of personal care products, food supplements and nonprescription medicines (OTC). Through smart tools and targeted information Viata gives the visitor appropriate and discreet advice and the […]

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Website Personalization for Toolmax.nl: 13,75% increase of conversion
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ToolMax is a company founded in 2005 that specializes in offering power tools over the Internet. Over the years, ToolMax has exponentially grown and they offer over 65,000 products online. Especially with the number of products Toolmax offer, a perfect user experience with the well-targeted product offering is necessary. Because of that Toolmax started personalizing […]

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Growth Hacking in Trigger-Based Emails of Quelle Online Store: up to 45,1% conversion growth!
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Growth hacking experts at Retail Rocket run dozens of A/B tests every day, checking the hypotheses of email newsletter designs with the aim of increasing the revenue of web shops. Today, we will use the example of the Quelle online store to tell you about the progress that can be achieved by correctly choosing the email […]

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Personalized Product Recommendations at Butik.ru: 27.1% sales growth
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The fashion, footwear and accessories segment is one of the leading sectors in e-commerce. As a matter of fact, it is the largest segment in terms of number of customers and has achieved double digits annual growth. Butik.ru, large omni-channel retailer (more than 1 million unique visitors per month based on SimilarWeb data!) from this […]

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