Retail Rocket Science Blog

Megabit & Retail Rocket: How to get users to visit your website and increase CTR by 18%
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Trigger-based emails make the customer’s purchase journey easier and faster. But, what if these emails are never opened at all and, therefore, there is no conversion to the website? Let’s see below how the implementation of Retail Rocket’s Artificial Intelligence personalization technology has managed to solve it, significantly increasing CTR and email open rates.   Megabit […]

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Clever-media: Online store personalization achieves 30% revenue growth with Retail Rocket’s AI platform
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Children’s literature is a very delicate retail segment because books can affect the character of the baby. In addition, each child is unique, and their likings are constantly changing. To provide a quality service, the retailer needs to analyze the customer’s behaviour and interests in real-time. How to carry it out in e-commerce? Let’s analyze, […]

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Professional Football Club CSKA: Personalization shopping experience and email marketing conducted by Retail Rocket resulted in 29,5% revenue increase on its online store
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Football is the most popular sport in Russia, and the Retail Rocket team, of course, also loves it. Our Moscow office is only twenty minutes walking distance from two of the major stadiums, one of which is the new “VEB Arena” where the CSKA team plays home games. Employees of Retail Rocket, who regularly go […]

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Las Tijeras Mágicas: how to achieve 19% revenue uplift with Retail Rocket technology
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LAS TIJERAS MÁGICAS is an online shop for yarn, patchwork, and craft. The online shop has a wide variety of top brands products.  The company, one of the most important online retailers in its sector in Spain, achieved excellent results due to a very good online strategy. Nevertheless, an increasing competition moved the brand to […]

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Email marketing trends and tips to increase revenues in 2020
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Nowadays email communications keep setting trends in e-commerce, they provide online stores with up to 30% of their revenue. Julia Elyasberg, email marketing manager for Retail Rocket, tells us how email marketing should be done in order to achieve optimal results with personalized campaigns. Introduction Compared to 1971, when the first email went to its […]

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TOM TAILOR twice higher conversion by using Retail Rocket’s recommendations
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What is the ideal shopping experience for a modern customer? Many people lack the time and motivation to spend the whole weekend in shopping malls. And online stores of well-known  and beloved brands come to the rescue. In collaboration with TOM TAILOR, we personalized all customer journey stages and thus speeded up the customer’s purchase […]

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BurdaStyle & Retail Rocket: mobile website personalization achieves 27,7% conversion uplift
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Nowadays, users frequently shop via smartphones. How can we maintain users engagement when users are visiting us via their mobile phones? Do they or do they not perceive desktop and mobile product recommendations equally? According to Wolfganf report the number of orders via mobile devices has increased by 11% in 2018 and so online stores […]

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Big Data in modern retail: predictive technologies for Retention and LTV uplift
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How has modern retail transformed and why online stores lack competitive power without implementing Big Data and smart algorithms opportunities? They say implementing Big Data technologies is a must, but common understanding of Big Data application remains unclear. We have prepared a detailed article based on empirical research and the best case studies of the […]

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