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Customer Intelligence Platform

Customer Intelligence Platform

Opens up opportunities for your strategic customer database marketing to boost LTV and revenue

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Solution profit

  • Define the status of your customer database

  • Measure the marketing strategy performance

  • Build personalized communication strategy with each customer segment

What you can do

  • Identify loyal customers and clients you are likely to lose
    Identify loyal customers and clients you are likely to lose

    The platform builds smart retention segments and analyzes monthly trends.

    Each segment KPIs are measured dynamically: average order value, retention rate, LTV etc. They show you ways to adjust your marketing strategy.

  • Insights on the most valuable customers and increases their portion
    Insights on the most valuable customers and increases their portion

    The platform helps to learn which customer segment generates most of your revenue and therefore lets you build personalized communication with these clients.

    For example, if your VIP customers stopped purchasing, you can launch a reactivation email campaign taking into account their demands.

  • Connects acquisition and retention
    Connects acquisition and retention

    The platform examines regular and new customers behavior and learns how their retention rate changes in time. It’s essential for transition from "situational promotions" approach to strategic marketing and long-term customer database management.

  • Helps to adjust current marketing strategy
    Helps to adjust current marketing strategy

    The platform helps to build the best communication strategy for each customer segment. For example, you can reactivate ‘sleeping’ customers by offering personal discounts while regular customers can be engaged by useful content.

  • Helps to choose perfect marketing campaign for each segment
    Helps to choose perfect marketing campaign for each segment

    The platform has the Campaign Management System integrated — the tool for launching cross-channel campaigns by emails, web/mobile push and sms.

    The system shows the activity of each segment in every channel and offers the best communication strategy.

  • Measures Retention Rate and defines customer loyalty by segments
    Measures Retention Rate and defines customer loyalty by segments

    Retention Rate shows the amount of regular customers and their portion in segments.

    This metric points to problem areas and helps making the right data-driven decision.

How to start

  • Platform integration
    1.

    Platform integration

    Just a few man-hours of for tracking code setup and purchase history upload.

  • Data analysis
    2.

    Data analysis

    We use first-party data from your website, mobile app or CRM to analyze transactions, clickstream and other metrics.

  • Segment Insights
    3.

    Segment Insights

    Average order value, monthly revenue, retention rate and other data are calculated for each segment.

  • Campaign launch
    4.

    Campaign launch

    Segment-based campaigns can be launched based on the platform data.

Request a demo

The profit you get

  • New customers acquisition and regular customers retention.

  • The insights on increasing the share of loyal customers with regular purchases.

  • Individual approach for each customer: newcomer, regular or VIP.

  • Controlling your budgets for new customers acquisition and repeat purchase stimulation.

  • Finding the channels gaining regular customers, bargain hunters and refusers.

  • Effective budgeting for customer acquisition.

Thousands of clients worldwide

generated €385 981 789 additional revenue last year using Retail Rocket

  • Vans
  • Ашан
  • myToys
  • OTTO
  • Nespresso
  • Groupon
  • Hoff
Посмотрите, как работает Email Marketing Platform

Learn how the platform works

Please fill in all form fields and we will contact you shortly. We will show you how the Customer Intelligence Platform performs and answer all your questions.

We can jump on an intro-call, visit you or arrange a meeting at the Retail Rocket office.

Customer Intelligence Platform aggregates and analyzes your customers activity and then reports you on the collected data. You can use this report to learn which promo campaign fits best for increasing each customer segment loyalty and retention rate.

Request a demo

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