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How to increase revenue by using AI technology in transactional emails: generating additional sales
Email personalization

How to increase revenue by using AI technology in transactional emails: generating additional sales

Transactional emails are emails or chains of newsletters that a user receives in response to their actions on the website: placing an order, registering in an online shop, subscribing to a newsletter, updating personal data, etc. Their primary purpose is to inform the user about aspects concerning the online shop’s account or an order, such […]

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8 Tips to increase the number of loyal customers by 57% in the email channel
Email personalization

8 Tips to increase the number of loyal customers by 57% in the email channel

Would you know how to get your customers’ attention and make them a hard-to-refuse offer? Let’s see how to increase your business KPIs and loyalty and retention of your customers by making inactive users return to your website. And what better way to do it than showing a case study as an example of an […]

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How to achieve 13x higher revenue per email (RPE) by using interest-based segmentation with Retail Rocket AI technology
Email personalization

How to achieve 13x higher revenue per email (RPE) by using interest-based segmentation with Retail Rocket AI technology

Article about the benefits you online store will achieve by using interest-baed segmentation with AI technology

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How to include product recommendations in your newsletter emails. Tips to achieve the best results by using AI
Email personalization

How to include product recommendations in your newsletter emails. Tips to achieve the best results by using AI

Email marketing is one of the most powerful tools to increase sales in e-commerce. However, many online stores still send their newsletters manually, entailing a tedious and time-consuming process with a high margin of error. Do you want to know how to reduce time and labor costs by automating your email campaigns? Let’s see below! […]

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Improving the effectiveness of Artificial Intelligence by using the A/B testing method: the case of Kliper.cl part 2
Growth Hacking

Improving the effectiveness of Artificial Intelligence by using the A/B testing method: the case of Kliper.cl part 2

In the previous case study about Kliper, we saw how the multi-brand online store managed to increase the orders by more than 20% thanks to the AI implementation on the website and email marketing. In the present case, we will focus on how the effectiveness of this technology improved further thanks to the generation of […]

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The benefits of Cross-Selling and tips on how to use this sales technique in your online store to increase your revenue
Cross-selling

The benefits of Cross-Selling and tips on how to use this sales technique in your online store to increase your revenue

Attracting new customers is much more expensive and requires more effort than retaining existing customers. Likewise, getting new visitors to land on your website is not an easy task in the face of the high competition and offers on the Internet. Therefore, one of the main challenges facing e-retailers today is getting visitors to stay […]

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Why is it essential to use different AI personalization strategies for the desktop and mobile versions?
Website personalization

Why is it essential to use different AI personalization strategies for the desktop and mobile versions?

When visitors enter an online store and see a product of their interest, they rarely purchase immediately. Before making a decision, they usually check the products’ features and compare them with those from similar products and other alternatives, especially when it comes to technology, electronics, and other significant purchases. Since it usually takes more than […]

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How to Ensure a Seamless Experience and Increase Customer Retention: The Subtleties of Cross-Channel Communication
Customer Retention

How to Ensure a Seamless Experience and Increase Customer Retention: The Subtleties of Cross-Channel Communication

90% of users, on average, use three devices a day to complete a task. Therefore, ensuring a seamless shopping experience and a consistent communication strategy across all channels are the main challenges facing marketing today. Let’s see below how to create cross-channel communications to achieve this and get the most out of your business.  What […]

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The paradox of choice: Why can a wide product assortment stress your customers and affect your sales?
AI Solutions

The paradox of choice: Why can a wide product assortment stress your customers and affect your sales?

The Internet offers us with a single click the ability to access a large amount of content and products, from wherever and whenever you want. However, being continuously subjected day after day to an oversupply and too many stimuli can generate an excess of noise that, together with the fact that our time is limited, […]

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