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Website personalization

Why is it essential to use different AI personalization strategies for the desktop and mobile versions?

When visitors enter an online store and see a product of their interest, they rarely purchase immediately. Before making a decision, they usually check the products’ features and compare them with those from similar products and other alternatives, especially when it comes to technology, electronics, and other significant purchases. Since it usually takes more than […]

Customer Retention

How to Ensure a Seamless Experience and Increase Customer Retention: The Subtleties of Cross-Channel Communication

90% of users, on average, use three devices a day to complete a task. Therefore, ensuring a seamless shopping experience and a consistent communication strategy across all channels are the main challenges facing marketing today. Let’s see below how to create cross-channel communications to achieve this and get the most out of your business. What […]

Email personalization, Website personalization

The paradox of choice: Why can a wide product assortment stress your customers and affect your sales?

The Internet offers us with a single click the ability to access a large amount of content and products, from wherever and whenever you want. However, being continuously subjected day after day to an oversupply and too many stimuli can generate an excess of noise that, together with the fact that our time is limited, […]

7 marketing errors that cost your business a lot of time and money and how to avoid them

Some professionals make their marketing actions rely on old methods that are nowadays no longer helpful and tend to ignore what really interests their customers. Many of these errors are based on “proven” marketing techniques that were good five or ten years ago but have lost their effectiveness these days. Let’s have a look at […]

Personalized product recommendations, Trigger-based emails, Website personalization

How AI technology generates more than 20% of orders with a personalized approach: the case study of Kliper.cl

Generally, in online stores and marketplaces with a large number of brands, it is more difficult to make a purchase decision in the face of the multitude of offers. That, added to the overwhelming number of alternatives we find while browsing online, can affect eCommerce businesses’ sales. In the book “The paradox of choice: why […]

Customer Retention, Email personalization

Churn Rate features: why customers leave you and how to avoid it

A 5% increase in Retention Rate delivers over 25% in revenue growth, according to a report by the consulting firm Bain & Company Inc. The reason? Because over time, loyal customers usually spend more and become the brand’s advocates, recommending it to friends and acquaintances. The Churn Rate is an indicator of customer loss. As […]

Email personalization, Growth Hacking

How to achieve over 16% order increase with a personal approach by using Retail Rocket’s AI platform: Siberian Wellness case study

The brands’ sustainability, both in terms of products and the company’s policy in general, is becoming more and more important to customers. Typically, these companies have a solid emotional connection with buyers and a high customer loyalty. What can brands offer to strengthen that bond while increasing the business’s KPIs? Let’s see how Siberian Wellness […]

Email personalization, Trigger-based emails

How to easily automate trigger-based emails and quickly increase your revenue

In any business and task, the hardest part is always taking the first step. Email marketing automation seems like a complicated and confusing process for those who have never done it before. However, after reading this post, you will see that this is a mistaken belief. By following our tips and implementing Retail Rocket’s AI […]

Personalized product recommendations, Trigger-based emails, Website personalization

KANZLER case study: how to create an Individual Approach and achieve an increase of 1.5 times in Orders by using AI

Every customer is unique, and that is also how they like to feel, expecting to see their favorite products in the online store or in personal email newsletters. Increasing key metrics is the online stores’ main goal, being a challenge to connect the wishes of increasingly demanding customers with business’ goals. That is possible with […]

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