Smart Placement Platform

Smart Placement

Performance Marketing Platform for product
promotion inside the huge and fast growing
eCom traffic worldwide

Platform Benefits

Adds new advertising
features to the store’s
Website and App
Gives brands
an opportunity of focus
promotion of their
products on eCom stores
Increases brand’s sales
through point-to-point
communication with
a relevant audience

Right on Target

Smart Placement is a personalized marketing tool.
SP segments customers by behavioral patterns in real time. For brands, this is an opportunity for targeted communication with the target audience. For retailers — traffic monetization.

Analyzes the behavior
of online store users
Segments the audience using
Big Data and Machine Learning technologies
Sets up in-store targeting ads campaigns
Focusedly promotes selected products among the target audience

How it works

All users are marked according to clear criteria
Smart Placement collects data about the user interests: page and product cards views, clicks, transitions, additions to the cart and favorites, search queries, purchase history
and other actions.
Data-driven approach
With the help of machine learning tools, a multi-million volume of accumulated data
on the behavior of the audience inside the online store is processed. This allows to build
a predictive demand model and calculate the probability of purchasing specific products
by the target consumer, and then select narrow segments to set up effective targeting advertising campaigns.
The advertising budget is in the hands of professionals
An expert analyst dedicated to each project selects the optimal parameters
of the audience and masterfully sets up targeted advertising campaigns to promote
the selected SKUs and achieve the brand’s target KPIs.
Dynamic content instead of static
Online store users see promoted products in recommendation blocks and on personalized banners. On the same placement, different product shelves or banners are displayed
for different customers, formed according to their interests.
Maximum return on advertising investments
All advertising campaigns are monitored and, if necessary, adjusted in real time.
This makes it possible to achieve three- and even four-digit ROMI and ROAS return
on marketing investments.

More revenue from the same audience

Placements of personalized recommendations allow retailers
to multiply the number of simultaneously promoted products
and brands.

On the same placements — the places on the Website and the App
of the online store — different users will see different relevant offers
customized exactly to their interests.

Targeting inside an online store

With Smart Placement, brands can focus on promoting products only for their target audience on the retailer’s Website or App.

Each advertising campaign is configured strictly to meet the KPIs and gives you the opportunity to influence the performance during the run. This allows you to increase the efficiency of the ads budget use, launched promos and marketing communications in a particular online store.