Marketecture: a reference model for marketing automation
Retail Rocket Group presents the first version of the guide for brilliant marketers who want to achieve outstanding results – “Marketecture: A Reference Model for Marketing Automation”. The purpose of the document is to share tools and best practices for transforming marketing departments from cost centers to profit centers. This transformation is possible through comprehensive marketing and sales process automation, Martech-stack optimization, and leveraging customer data.
Marketecture encompasses comprehensive digital marketing strategies for e-commerce and focuses on several key areas:
- Collect and process customer data to accumulate in-depth knowledge about their behavior, preferences and needs.
- Launch omnichannel and dynamic communication strategies to create projects that leverage mass, trigger and transactional campaigns to maximize customer touch points.
- Enhance personalization with intelligent algorithms to offer effective product recommendations that present the right products in the right places and on terms that benefit the business.
- Invest in sustainable loyalty programs, build customer trust through engagement mechanisms, including gamification strategies.
- Build dynamic promotions management and implement flexible pricing strategies to drive purchase decisions and create an emotional connection to the brand.
- Grow business and open new revenue streams, integrate Retail media to transform the company’s advertising inventory into a thriving e-commerce channel for agencies and brands alike.
Get Marketecture to deliver outstanding results