Customer Intelligence Platform

What you can do

• Identify loyal customers and clients you are likely to lose
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  Identify loyal customers and clients you are likely to lose

  The platform builds smart retention segments and analyzes monthly trends.

  Each segment KPIs are measured dynamically: average order value, retention rate, LTV etc. They show you ways to adjust your marketing strategy.

• Insights on the most valuable customers and increases their portion
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  Insights on the most valuable customers and increases their portion

  The platform helps to learn which customer segment generates most of your revenue and therefore lets you build personalized communication with these clients.

  For example, if your VIP customers stopped purchasing, you can launch a reactivation email campaign taking into account their demands.

• Connects acquisition and retention
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  Connects acquisition and retention

  The platform examines regular and new customers behavior and learns how their retention rate changes in time. It’s essential for transition from "situational promotions" approach to strategic marketing and long-term customer database management.

• Helps to adjust current marketing strategy
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  Helps to adjust current marketing strategy

  The platform helps to build the best communication strategy for each customer segment. For example, you can reactivate ‘sleeping’ customers by offering personal discounts while regular customers can be engaged by useful content.

• Helps to choose perfect marketing campaign for each segment
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  Helps to choose perfect marketing campaign for each segment

  The platform has the Campaign Management System integrated — the tool for launching cross-channel campaigns by emails, web/mobile push and sms.

  The system shows the activity of each segment in every channel and offers the best communication strategy.

• Measures Retention Rate and defines customer loyalty by segments
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  Measures Retention Rate and defines customer loyalty by segments

  Retention Rate shows the amount of regular customers and their portion in segments.

  This metric points to problem areas and helps making the right data-driven decision.