AI Personalization Engine

What you can do

• Real-time personalization in any channels
• Real-time personalization in any channels

  AI analyzes customers’ interests and purchase history to form a personal version of your website or mobile app or email for each user.

  Online Merchandising

  
• Customer segmentation based on user interests
• Customer segmentation based on user interests

  AI analyzes user activity within the website, mobile app and emails. This data is used for segmentation in marketing campaigns.

  Segment Builder

  
• Next best buy offer prediction
• Next best buy offer prediction

  AI anticipates future customer needs. It gains information on the next purchase based on consumption chains — the time between previously purchased items and making the next order. Then it offers products the customer is likely to require soon.

  For example, if the customer previously ordered clothing for a 6-months-old baby, he’ll need clothing for a 1-year-old baby in the next 6 months.

  Next Best Offer

  
• Defining the best timing and communication channel for each customer
• Defining the best timing and communication channel for each customer

  AI analyzes customer behavior on the website and in the mobile app, notes the way the customer reads his emails. For example, AI learns the time of day the customer used to open an email and sets this time for sending further emails, so your message shall always be on the top of the list among other emails in the client's mailbox.

  Dynamic timing for campaigns

  
• Preventing customer churn
• Preventing customer churn

  AI continuously analyzes your customers: how they purchase, when they return and when they leave.

  With the power of Big Data it predicts customer churn by tuning automated communications aimed to make clients stay.