Build complex segments based on dozens of parameters, so you can accurately choose segments to address your offers. Works effectively for emails, push notifications, SMS, and very well in cross-channel communications.Request a demo
Build complex segments based on CRM, transactions and user behavior data in a couple of minutes. You can also download created segments and import them into external tools.
Set up user groups for A/B-testing. The Segment Builder tool randomly splits users into segments based, so you get accurate tests results.
Build segments by user activity: “didn’t open an email” or “didn’t click through web push notification” etc. It prevents messages duplication in various channels.
Create segments based on the RFM model (Recency, frequency, and monetary value). Reactivate customers who haven't bought for a long time and increase the regular customers' loyalty.
Build segments based on products, categories and brands prefered by customers. For example, you can make a segment of users who purchased a coffee machine for the past 2 months and offer them a set of coffee samples, as well as accessories for maintenance.
15 scenarios for segmenting based on important dates will help you to personalise customer communication to the maximum: congratulate your customers on their birthdays, notify them about their bonuses expiration, reactivate the sleeping customer who have not opened emails for a long time, and much more.
Case studies on strategic marketing driven by Big Data
Thousands of clients worldwide
generated €385 981 789 additional revenue last year using Retail Rocket
Learn how Segment Builder works
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We can jump on an intro-call, visit you or arrange a meeting at the Retail Rocket office.Request a demo
Retention Management Platform modules
Campaign Management System
Increase your revenue and customer engagement by cross-channel communications in emails, push and sms.
Customer Intelligence Platform
Opens up opportunities for your strategic customer database marketing to boost LTV and revenue
Joins online and offline customers data in a single storage and quickly creates segments for any marketing needs
AI Personalization Engine
Defines the best timing and communication channel to make a personalized offer to your client