Segment Builder

Build complex segments based on dozens of parameters, so you can accurately choose segments to address your offers. Works effectively for emails, push notifications, SMS, and very well in cross-channel communications.

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Tool overview

Build complex segments based on CRM, transactions and user behavior data in a couple of minutes. You can also download created segments and import them into external tools.
Set up user groups for A/B-testing. The Segment Builder tool randomly splits users into segments based, so you get accurate tests results.
Build segments by user activity: “didn’t open an email” or “didn’t click through web push notification” etc. It prevents messages duplication in various channels.
Create segments based on the RFM model (Recency, frequency, and monetary value). Reactivate customers who haven't bought for a long time and increase the regular customers' loyalty.
Build segments based on products, categories and brands prefered by customers. For example, you can make a segment of users who purchased a coffee machine for the past 2 months and offer them a set of coffee samples, as well as accessories for maintenance.
15 scenarios for segmenting based on important dates will help you to personalise customer communication to the maximum: congratulate your customers on their birthdays, notify them about their bonuses expiration, reactivate the sleeping customer who have not opened emails for a long time, and much more.