Case study – Joguiba

Client profile

 

Without toys, there’s no fun, and without fun, there are no smiles! Making a child happy is very easy – just browse the online catalog of Joguiba.com to discover numerous options. 

Joguiba.com boasts a catalog of over 7,000 toys and offers the latest novelties  and items featuring kids’ favorite TV characters, ensuring endless fun for little ones. 

Joguiba.com has toys for all ages and preferences. The company understands the importance of play for a child’s growth and development. Therefore, they have gathered a wide assortment of toys in one place, catering to all age ranges, from newborns to 12 years old, recognizing that each stage is different  

and children’s needs are constantly changing. 

They offer toys from leading market brands such as Mattel, Giochi Preziosi,Fisher-Price, Disney, Chicco, Playmobil, Lego, and more.

Challenges & objectives 

Joguiba, a leading online toy retailer, faced challenges in creating a personalized customer experience that drove engagement, conversion, and loyalty across their vast catalog of over 7,000 toys, catering to diverse age ranges and preferences. They struggled to engage website visitors with relevant toy options and offers, and had limited ability to segment and target specific audience groups with mass mailing campaigns.”

Where Retail Rocket Came into Play: 

Joguiba sought a partner to overcome their challenges, requesting Retail Rocket Group to help them personalize the onsite customer journey and implement unique dynamic communication across web and email channels to increase engagement and loyalty.

Solution 

Retail Rocket Group empowered Joguiba to revolutionize their customer experience with a cutting-edge personalization solution, harnessing the power of AI-driven recommendations and a robust customer data platform to place the consumer at the heart of every interaction, delivering hyper-relevant, omnichannel experiences that drive loyalty, conversion, and growth

Thanks to the collaboration with Joguiba.com and our shared
experience, we have generated on average:

>32,000 euro additional revenue, corresponding to +8.2%

1 500 orders our onsite recommendations have generated

13.4% of the orders are generated thanks to our onsite technology.

Testimonial

“Thanks to their personalized communication, we can deliver the
message to each of our users and clients. For Joguiba, it’s important
to build a Customer Journey based on the personalization of each
user’s and client’s experience. Their technology is complemented by
a close-knit team that offers new solutions and improvements.”

Marc Feliu
CECO JOGUIBA.COM