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Retail Rocket science blog: Customer Retention

Churn Rate features: why customers leave you and how to avoid it

A 5% increase in Retention Rate delivers over 25% in revenue growth, according to a report by the consulting firm Bain & Company Inc. The reason? Because over time, loyal customers usually spend more and become the brand’s advocates, recommending it to friends and acquaintances.  The Churn Rate is an indicator of customer loss. As […]

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