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Retail Rocket science blog: Trigger-based emails

How AI technology generates more than 20% of orders with a personalized approach: the case study of Kliper.cl
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Generally, in online stores and marketplaces with a large number of brands, it is more difficult to make a purchase decision in the face of the multitude of offers. That, added to the overwhelming number of alternatives we find while browsing online, can affect eCommerce businesses’ sales. In the book “The paradox of choice: why […]

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How to easily automate trigger-based emails and quickly increase your revenue
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In any business and task, the hardest part is always taking the first step. Email marketing automation seems like a complicated and confusing process for those who have never done it before. However, after reading this post, you will see that this is a mistaken belief. By following our tips and implementing Retail Rocket’s AI […]

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KANZLER case study: how to create an Individual Approach and achieve an increase of 1.5 times in Orders by using AI
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Every customer is unique, and that is also how they like to feel, expecting to see their favorite products in the online store or in personal email newsletters. Increasing key metrics is the online stores’ main goal, being a challenge to connect the wishes of increasingly demanding customers with business’ goals. That is possible with […]

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The art of personalization at Design Warehouse online shop: how to achieve 17.5% revenue uplift with Retail Rocket AI platform
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Design furniture is a form of decorative art that lets each customer be provided with a personalized service based on their needs. To create a unique shopping experience is essential to retain satisfied buyers and, also, get them to recommend the brand to their friends. And what better way to achieve it than giving a […]

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Megabit & Retail Rocket: How to get users to visit your website and increase CTR by 18%
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Trigger-based emails make the customer’s purchase journey easier and faster. But, what if these emails are never opened at all and, therefore, there is no conversion to the website? Let’s see below how the implementation of Retail Rocket’s Artificial Intelligence personalization technology has managed to solve it, significantly increasing CTR and email open rates.   Megabit […]

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Professional Football Club CSKA: Personalization shopping experience and email marketing conducted by Retail Rocket resulted in 29,5% revenue increase on its online store
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Football is the most popular sport in Russia, and the Retail Rocket team, of course, also loves it. Our Moscow office is only twenty minutes walking distance from two of the major stadiums, one of which is the new “VEB Arena” where the CSKA team plays home games. Employees of Retail Rocket, who regularly go […]

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Las Tijeras Mágicas: how to achieve 19% revenue uplift with Retail Rocket technology
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LAS TIJERAS MÁGICAS is an online shop for yarn, patchwork, and craft. The online shop has a wide variety of top brands products.  The company, one of the most important online retailers in its sector in Spain, achieved excellent results due to a very good online strategy. Nevertheless, an increasing competition moved the brand to […]

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Trigger-based emails Growth Hacking for Mamsy marketplace
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How do the different elements of an email have an impact on the clickability and its conversion? Pavel Bespalov, email growth hacker at Retail Rocket, shares with us on how to improve the performance of trigger-based emails. Today, we will discuss Mamsy, a large children’s goods stores. The work was carried out through A/B testing, […]

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Trigger-based emails Growth Hacking for Seedspost increased conversion by 120%
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Trigger-based emails Growth Hacking for Seedspost increased conversion by 120% Every A/B test performed for Retail Rocket customers is unique in its own way: different hypotheses, test conditions and industries. The more unusual the industry is, the more interesting it is to work on. We all have been getting used to ordering clothes and appliances […]

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Trigger-based emails Growth Hacking for Toy.ru results in 44% CTR growth
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We have previously already analyzed the collaboration with Toy.ru, an online toy and goods store for children. The last time we described the success of our Growth Hackers in improving the key performance indicators of the webshop. Today we share the results of another sales channel, namely the triggered-based emails. As usual, the work was […]

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Growth Hacking in Trigger Emails of MrDom.ru Online Store: 40% Conversion growth
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Retail Rocket Growth Hackers launch new A/B tests for our customers’ e-mail campaigns on a daily basis in order to check the effect of various hypotheses to increase revenues of online stores. Once again, we are ready to prove that there is no one true solution, each element of the email deserves special attention and […]

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LacyWear’s Trigger-Based Emails Growth Hacking
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On a daily basis, Retail Rocket Growth Hacking team focuses on increasing revenue for online stores using A/B tests to improve the email marketing layouts of our customers. In today’s article, we will continue sharing our knowledge on iterative efficiency improvement of email marketing campaigns, using the online store LacyWear as an example, which is […]

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Growth Hacking in Trigger-Based Emails of Quelle Online Store: up to 45,1% conversion growth!
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Growth hacking experts at Retail Rocket run dozens of A/B tests every day, checking the hypotheses of email newsletter designs with the aim of increasing the revenue of web shops. Today, we will use the example of the Quelle online store to tell you about the progress that can be achieved by correctly choosing the email […]

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OMNI-channel personalization in kids goods retail chain “Korablik”
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“Korablik” is a large retail chain selling children’s goods online and offline in 170+ stores. Retail Rocket (multichannel personalization platform) together with “Korablik” marketing team launched a challenging project. We were going to set up a personalized omni-channel communication process with offline customers based on their actions in stores. How Retail Rocket automated customer communications […]

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Retail Rocket Growth Hacking Team At Work: Tehnosila Case Study
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Almost two years ago, we at Retail Rocket were working with trigger e-mails for e-commerce. During this time, we brought a lot of e-shops which employed various means, from a primitive “abandoned shopping cart” to advanced automation projects for e-mail marketing. And at some point we realized that it is not enough to just run […]

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