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Retail Rocket science blog: Website personalization

Why is it essential to use different AI personalization strategies for the desktop and mobile versions?
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When visitors enter an online store and see a product of their interest, they rarely purchase immediately. Before making a decision, they usually check the products’ features and compare them with those from similar products and other alternatives, especially when it comes to technology, electronics, and other significant purchases. Since it usually takes more than […]

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How AI technology generates more than 20% of orders with a personalized approach: the case study of Kliper.cl
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Generally, in online stores and marketplaces with a large number of brands, it is more difficult to make a purchase decision in the face of the multitude of offers. That, added to the overwhelming number of alternatives we find while browsing online, can affect eCommerce businesses’ sales. In the book “The paradox of choice: why […]

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Due-Home achieves an 88% conversion increase with Retail Rocket online personalization
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Due-Home.com is an online store with a wide range of furniture and decorative products for both home and office. As defined on the website, they are driven by a passion for creating memorable interiors and environments in which objects are as important as the experiences lived in them. To achieve this, Retail Rocket also plays […]

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Clever-media: Online store personalization achieves 30% revenue growth with Retail Rocket’s AI platform
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Children’s literature is a very delicate retail segment because books can affect the character of the baby. In addition, each child is unique, and their likings are constantly changing. To provide a quality service, the retailer needs to analyze the customer’s behaviour and interests in real-time. How to carry it out in e-commerce? Let’s analyze, […]

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Professional Football Club CSKA: Personalization shopping experience and email marketing conducted by Retail Rocket resulted in 29,5% revenue increase on its online store
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Football is the most popular sport in Russia, and the Retail Rocket team, of course, also loves it. Our Moscow office is only twenty minutes walking distance from two of the major stadiums, one of which is the new “VEB Arena” where the CSKA team plays home games. Employees of Retail Rocket, who regularly go […]

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Las Tijeras Mágicas: how to achieve 19% revenue uplift with Retail Rocket technology
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LAS TIJERAS MÁGICAS is an online shop for yarn, patchwork, and craft. The online shop has a wide variety of top brands products.  The company, one of the most important online retailers in its sector in Spain, achieved excellent results due to a very good online strategy. Nevertheless, an increasing competition moved the brand to […]

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TOM TAILOR twice higher conversion by using Retail Rocket’s recommendations
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What is the ideal shopping experience for a modern customer? Many people lack the time and motivation to spend the whole weekend in shopping malls. And online stores of well-known  and beloved brands come to the rescue. In collaboration with TOM TAILOR, we personalized all customer journey stages and thus speeded up the customer’s purchase […]

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BurdaStyle & Retail Rocket: mobile website personalization achieves 27,7% conversion uplift
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Nowadays, users frequently shop via smartphones. How can we maintain users engagement when users are visiting us via their mobile phones? Do they or do they not perceive desktop and mobile product recommendations equally? According to Wolfganf report the number of orders via mobile devices has increased by 11% in 2018 and so online stores […]

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Aizel marketplace personalization: unique offer for each customer and 11% revenue growth
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A customer comes to fashion stores mostly for impressions and positive emotions. He or she gets an exceptional customer experience here: individual approach, extraordinary service quality, exclusive goods. Meanwhile, it’s a challenge for fashion brands to create additional value online as they face some limitations. So how can we implement unique offline experience into online […]

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Personalization of the online store Kcentr turned into 60% revenue growth
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Household appliances and electronics are a special segment of online retail. There are practically no spontaneous purchases here, customers take their time and carefully evaluate the products offered, comparing them to each other. Product recommendations help the online store to increase the conversion, revenue and average order value. In this case study, we present the […]

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5 Case Studies of the Finnish Brand Finn Flare: How Product Recommendations Increased their revenues by 13.4%
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Today’s shopper is not so easy to please. What is important to him is not only the product range and prices but also the ability to find what he needs quickly. This problem is solved by personalized product recommendations which are placed on different pages of the webshop. They aim to show the user products […]

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Discover how website personalization helped MercadoActual.es to increase the conversion rate in 5,6%
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In most online stores, users are constantly exposed to the same product offers, regardless of their individual tastes and preferences. Mercadoactual is a Spanish company that offers a large catalog in the IT and electronics sector. They were aware of the importance of the website personalization as the process of creating customized experiences for visitors […]

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SP Digital increases its conversion by 12% using product recommendations
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About SP Digital SP Digital is a computer company, founded in Santiago de Chile, in 2006. What was born as a small family business, over time has grown to become a benchmark for e-commerce in Chile. Its online store offers a vast catalog of categories of computer products and it receives more than 700K visits […]

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Conversion boost for Thr.nl using website personalization
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We already know that offering personalized product recommendations in any online shop increases sales. Nowadays, the biggest challenge is knowing where and how to place product recommendations within the shop in order to maximize revenue. That’s where the experts from Retail Rocket come in. Retail Rocket provides more than 1000 clients worldwide with a personalized, […]

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Sanitairwinkel.nl: over 15% revenue growth through product recommendations
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Sanitairwinkel is the online market leader in the bathroom and sanitary sector in the Netherlands, and among the top 70 largest e-commerce players in the country. Its online success and growth is the result of exceptional customer service and continuous website optimization. Website personalization is one of the most efficient ways to optimize your website […]

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