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Retail Rocket science blog: Email personalization

The paradox of choice: Why can a wide product assortment stress your customers and affect your sales?
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The Internet offers us with a single click the ability to access a large amount of content and products, from wherever and whenever you want. However, being continuously subjected day after day to an oversupply and too many stimuli can generate an excess of noise that, together with the fact that our time is limited, […]

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Churn Rate features: why customers leave you and how to avoid it
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A 5% increase in Retention Rate delivers over 25% in revenue growth, according to a report by the consulting firm Bain & Company Inc. The reason? Because over time, loyal customers usually spend more and become the brand’s advocates, recommending it to friends and acquaintances.  The Churn Rate is an indicator of customer loss. As […]

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How to achieve over 16% order increase with a personal approach by using Retail Rocket’s AI platform: Siberian Wellness case study
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The brands’ sustainability, both in terms of products and the company’s policy in general, is becoming more and more important to customers. Typically, these companies have a solid emotional connection with buyers and a high customer loyalty. What can brands offer to strengthen that bond while increasing the business’s KPIs? Let’s see how Siberian Wellness […]

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How to easily automate trigger-based emails and quickly increase your revenue
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In any business and task, the hardest part is always taking the first step. Email marketing automation seems like a complicated and confusing process for those who have never done it before. However, after reading this post, you will see that this is a mistaken belief. By following our tips and implementing Retail Rocket’s AI […]

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The art of personalization at Design Warehouse online shop: how to achieve 17.5% revenue uplift with Retail Rocket AI platform
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Design furniture is a form of decorative art that lets each customer be provided with a personalized service based on their needs. To create a unique shopping experience is essential to retain satisfied buyers and, also, get them to recommend the brand to their friends. And what better way to achieve it than giving a […]

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Professional Football Club CSKA: Personalization shopping experience and email marketing conducted by Retail Rocket resulted in 29,5% revenue increase on its online store
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Football is the most popular sport in Russia, and the Retail Rocket team, of course, also loves it. Our Moscow office is only twenty minutes walking distance from two of the major stadiums, one of which is the new “VEB Arena” where the CSKA team plays home games. Employees of Retail Rocket, who regularly go […]

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Email marketing trends and tips to increase revenues in 2020
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Nowadays email communications keep setting trends in e-commerce, they provide online stores with up to 30% of their revenue. Julia Elyasberg, email marketing manager for Retail Rocket, tells us how email marketing should be done in order to achieve optimal results with personalized campaigns. Introduction Compared to 1971, when the first email went to its […]

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A case of 26% conversion growth with the help of personal recommendations in Meleon’s newsletters
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  Each customer is a unique person with his own interests, and these interests can change over time. How can an online store offer a personalized version of the website to each customer containing what they like? By showing personal recommendations in emails, which are based on the tracking of the users’ interests in real […]

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How tracking real-time interest in products helped increase revenue by 118.62%: Maxidom’s case
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The segmentation of the subscribers’ database is one of the most important email marketing tools. Online stores owners often underestimate its effectiveness. Segmentation allows the brand to adapt to changes in the target audience and always to send relevant content to the end users. With the help of segmentation, subscribers can be divided into a […]

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Trigger-based emails Growth Hacking for Toy.ru results in 44% CTR growth
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We have previously already analyzed the collaboration with Toy.ru, an online toy and goods store for children. The last time we described the success of our Growth Hackers in improving the key performance indicators of the webshop. Today we share the results of another sales channel, namely the triggered-based emails. As usual, the work was […]

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Loyalty cards in e-mails: Westland case study results in 76.6% revenue growth
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Personalization in email marketing plays a key role in building customer loyalty to the brand. The client has a positive experience and trusts the retailer more strongly when his e-mailings are not based on abstract information, but on his personal interests and preferences. It’s not a secret that the loyalty program is one of the […]

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Growth Hacking in Trigger Emails of MrDom.ru Online Store: 40% Conversion growth
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Retail Rocket Growth Hackers launch new A/B tests for our customers’ e-mail campaigns on a daily basis in order to check the effect of various hypotheses to increase revenues of online stores. Once again, we are ready to prove that there is no one true solution, each element of the email deserves special attention and […]

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How Personal Recommendations for Mass E-Newsletters Have Made Conversion 37.43% Higher: ELC Russia’s case
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Nowadays, users receive dozens of emails daily. To invoke a subscriber not only open a letter, but also follow the link proposed, newsletters should have a content to meet subscriber’s relevant interests. The user will be most inclined towards making a purchase from an online store if he is proposed those products that he currently […]

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