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Retail Rocket science blog: Email personalization

7 tips to reduce your online shop’s product returns by using a personal approach
483 Views

The sales peak season is here! During this period that begins with Black Friday, as a prelude to Christmas shopping and concludes with the winter sales, marketers face great challenges to maximize profits.  Increasing sales is the goal of every online and physical store. However, an approach primarily focused on motivating impulse consumption might have […]

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483 Views
How to increase revenue by using AI technology in transactional emails: generating additional sales
259 Views

Transactional emails are emails or chains of newsletters that a user receives in response to their actions on the website: placing an order, registering in an online shop, subscribing to a newsletter, updating personal data, etc. Their primary purpose is to inform the user about aspects concerning the online shop’s account or an order, such […]

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259 Views
8 Tips to increase the number of loyal customers by 57% in the email channel
147 Views

Would you know how to get your customers’ attention and make them a hard-to-refuse offer? Let’s see how to increase your business KPIs and loyalty and retention of your customers by making inactive users return to your website. And what better way to do it than showing a case study as an example of an […]

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147 Views
How to include product recommendations in your newsletter emails. Tips to achieve the best results by using AI
163 Views

Email marketing is one of the most powerful tools to increase sales in e-commerce. However, many online stores still send their newsletters manually, entailing a tedious and time-consuming process with a high margin of error. Do you want to know how to reduce time and labor costs by automating your email campaigns? Let’s see below! […]

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163 Views
How to achieve over 16% order increase with a personal approach by using Retail Rocket’s AI platform: Siberian Wellness case study
474 Views

The brands’ sustainability, both in terms of products and the company’s policy in general, is becoming more and more important to customers. Typically, these companies have a solid emotional connection with buyers and a high customer loyalty. What can brands offer to strengthen that bond while increasing the business’s KPIs? Let’s see how Siberian Wellness […]

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474 Views
Professional Football Club CSKA: Personalization shopping experience and email marketing conducted by Retail Rocket resulted in 29,5% revenue increase on its online store
745 Views

Football is the most popular sport in Russia, and the Retail Rocket team, of course, also loves it. Our Moscow office is only twenty minutes walking distance from two of the major stadiums, one of which is the new “VEB Arena” where the CSKA team plays home games. Employees of Retail Rocket, who regularly go […]

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745 Views
Email marketing trends and tips to increase revenues in 2020
1220 Views

Nowadays email communications keep setting trends in e-commerce, they provide online stores with up to 30% of their revenue. Julia Elyasberg, email marketing manager for Retail Rocket, tells us how email marketing should be done in order to achieve optimal results with personalized campaigns. Introduction Compared to 1971, when the first email went to its […]

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1220 Views
A case of 26% conversion growth with the help of personal recommendations in Meleon’s newsletters
1722 Views

  Each customer is a unique person with his own interests, and these interests can change over time. How can an online store offer a personalized version of the website to each customer containing what they like? By showing personal recommendations in emails, which are based on the tracking of the users’ interests in real […]

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1722 Views
How tracking real-time interest in products helped increase revenue by 118.62%: Maxidom’s case
2088 Views

The segmentation of the subscribers’ database is one of the most important email marketing tools. Online stores owners often underestimate its effectiveness. Segmentation allows the brand to adapt to changes in the target audience and always to send relevant content to the end users. With the help of segmentation, subscribers can be divided into a […]

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2088 Views
Trigger-based emails Growth Hacking for Toy.ru results in 44% CTR growth
2016 Views

We have previously already analyzed the collaboration with Toy.ru, an online toy and goods store for children. The last time we described the success of our Growth Hackers in improving the key performance indicators of the webshop. Today we share the results of another sales channel, namely the triggered-based emails. As usual, the work was […]

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2016 Views
Loyalty cards in e-mails: Westland case study results in 76.6% revenue growth
3499 Views

Personalization in email marketing plays a key role in building customer loyalty to the brand. The client has a positive experience and trusts the retailer more strongly when his e-mailings are not based on abstract information, but on his personal interests and preferences. It’s not a secret that the loyalty program is one of the […]

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3499 Views
Growth Hacking in Trigger Emails of MrDom.ru Online Store: 40% Conversion growth
2018 Views

Retail Rocket Growth Hackers launch new A/B tests for our customers’ e-mail campaigns on a daily basis in order to check the effect of various hypotheses to increase revenues of online stores. Once again, we are ready to prove that there is no one true solution, each element of the email deserves special attention and […]

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2018 Views
How Personal Recommendations for Mass E-Newsletters Have Made Conversion 37.43% Higher: ELC Russia’s case
1852 Views

Nowadays, users receive dozens of emails daily. To invoke a subscriber not only open a letter, but also follow the link proposed, newsletters should have a content to meet subscriber’s relevant interests. The user will be most inclined towards making a purchase from an online store if he is proposed those products that he currently […]

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1852 Views

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