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Retail Rocket science blog: Mobile app personalization

How to optimize the user shopping experience with a customer-centric approach on an online shop’s mobile app

Many online stores work the mobile app and the website independently, considering the users of each device as different buyers. The main issue, in this case, is that the lack of a unified customer profile leads to ineffective, annoying, and redundant communications on different channels. That will negatively affect the Customer Journey Map (CJM) and […]

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