How Última Informática increases AOV by 43% with Retail Rocket Technology
Última Informática, born in 2014 to meet the needs of the IT world, has evolved from its modest beginnings with a single founder to become a leading reference in the IT sector in the Canary Islands. This young company has brought together a team of technology experts to provide quality IT solutions.
Although its online store offers advantages such as exclusive discounts and special promotions, Última Informática goes further by having physical points of sale in Tenerife and Gran Canaria, where it invites its customers to live the ULTIMA EXPERIENCE, as well as offering the convenience of picking up orders free of charge at its physical locations.
The challenge
The main challenge of the online store is to improve the unique shopping experience for the user throughout the customer journey thanks to real-time personalization in order to deliver what the online store defines as the “Ultimate Experience”. The challenge is to show each user what they are looking for and to personalize the communication with each one at the best time and channel.
Objectives of the online store
Increase average cart and revenue share. Implement personalized marketing strategies to improve conversion. Reduce cart abandonment and product views.
Retail Rocket solution
Recommendation Blocks: display personalized product recommendations, tailored to each user’s interests and behaviors. With Retail Rocket, recommendation blocks are displayed on the main pages:
Home Page – blocks with customized, popular and discounted products
Product page – and alternative options to assist in making an informed decision
Personalization on the home page represents a crucial element for Ultima Informatica, as it allows us to offer each visitor a unique and relevant experience from the very first moment. Displaying personalized recommendations, highlighting popular products and offering targeted discounts not only increases user interaction, but also strengthens the emotional connection with the brand. This tailoring to individual interests not only facilitates navigation, but also maximizes the chances of conversion by presenting the user with what most closely aligns with their preferences and needs, thus incentivizing their engagement with the online store.
In addition, personalization on the home page allows Ultima Informatica to collect valuable data about website visitors, which in turn allows for a better understanding of the interests and needs of potential customers. This information can be used to improve product offerings, adjust marketing strategy and improve the overall user experience. Personalization can also help retain existing customers as they feel valued and understood by the brand.
Results
+43% average ticket with recommendations from Retail Rocket
400% higher conversion versus not using Retail Rocket
+10% growth revenue
Customer testimonial
“Thanks to Retail Rocket, we were able to offer our customers a customized experience adapted to the needs of our business in the Canary Islands. We have saved costs in our own developments, achieving solutions together with their technical team.”
Adrián Vera
Marketing Director of Última Informática