How to know our clients! Case study Brikum.com
Brikum.com offers all kinds of tools, faucets, gardening, decoration, and DIY. A store aimed at construction professionals, gardening enthusiasts, and DIY enthusiasts (crafts/decorators) at home.
Their online product catalog includes everything from electric, manual, pneumatic, and multifunctional tools to all kinds of sets and accessories for your home or garden. Brikum.com offers the best selection, quality, and price in DIY, home, and gardening items. They are also distributors of leading brands in the sector such as Black&Decker, Worx, Makita, Dewalt, Bathco, among others.
Challenges & Objectives
To meet the online marketing challenges for Brikum.com, Retail Rocket Group offers the only marketing platform built on the same codebase, with artificial intelligence functionalities and a customer data platform capable of putting the customer at the center of each interaction in a personalized way.
Key Challenges for Retail Rocket Group
– Provide collection and smart utilization of Customer Data to streamline online store personalization
– Dynamic Communication (trigger-based and mass comms via email and other channels)
– Intelligent Product Recommendations
Solution
Brikum.com relies on Retail Rocket Group for its personalized trigger and mass communications, as well as for offering a unique personalized experience to its customers and users on its site.
– We launch campaigns easily and identify multichannel opportunities quickly. Our technology reinforces customer messages from any channel.
– Retail Rocket Group’s intuitive interface combines ease of use with advanced features that allow the creation, customization, testing, launch, and optimization of cross-channel campaigns.
– We significantly increase productivity so that our clients can focus on strategy.
Results
Thanks to the collaboration with Brikum.com and our shared experience, we have generated, on average
– Additional revenues of over €324k, corresponding to +19%
– 27.4% of orders are generated thanks to our onsite technology
– Our on-site recommendations have generated over 1,500 orders
– We achieve a +50% increase in average order value (AOV), encouraging customers to add and purchase more products
Testimonial
“Retail Rocket’s intelligence is designed to personalize the experience for each of our users and customers, building a unique Customer Journey. In addition, thanks to their personalized communication, we can convey the message to each of our users and customers at the right time. Their technology is complemented by a human team that tracks results and provides new ideas.”
Joan Gisbert | Co-Founder Brikum.com