Marketecture: a reference model for marketing automation
Retail Rocket Group presents the first version of the guide for brilliant marketers who want to achieve outstanding results – “Marketecture: A Reference Model for Marketing Automation”. The purpose of the document is to share tools and best practices for transforming marketing departments from cost centers to profit centers. This transformation is possible through comprehensive marketing and sales process automation, Martech-stack optimization, and leveraging customer data.
How to unleash the marketing genius in yourself and your team
There are three paths to gaining expertise and creating effective data-driven marketing in modern e-commerce.
1. Try and fail on your own.
Businesses experiment with technology from different vendors. Over time, efforts result in a marketing model that works. The journey requires a significant investment of time and resources to integrate and support the diversity of technologies from different vendors.
2. Develop your own product.
The business uses internal resources to develop unique know-how and build a marketing model that takes into account all the nuances of a particular business. The path requires significant financial and labor resources, as well as ongoing product support and retention of qualified specialists.
3. Rely on the experience and judgment of experts.
The business utilizes the knowledge of leading market experts. Those who have traveled the first and second paths and drawn conclusions. This approach helps to avoid common mistakes and achieve results faster with the help of best practices and innovative solutions.
Over a decade of work, the Retail Rocket Group team has proven its effectiveness in helping partners become market leaders and transforming marketing departments from static cost centers into dynamic sources of profit. The company’s experts from all over the world have combined their knowledge to create a universal tool for marketer development, improving marketing processes and the whole business – marketecture.
What you need to know to get better results
Marketecture encompasses comprehensive digital marketing strategies for e-commerce and focuses on several key areas:
Collect and process customer data to accumulate in-depth knowledge about their behavior, preferences and needs.
Launch omnichannel and dynamic communication strategies to create projects that leverage mass, trigger and transactional campaigns to maximize customer touch points.
Enhance personalization with intelligent algorithms to offer effective product recommendations that present the right products in the right places and on terms that benefit the business.
Invest in sustainable loyalty programs, build customer trust through engagement mechanisms, including gamification strategies.
Build dynamic promotions management and implement flexible pricing strategies to drive purchase decisions and create an emotional connection to the brand.
Grow business and open new revenue streams, integrate Retail media to transform the company’s advertising inventory into a thriving e-commerce channel for agencies and brands alike.